Solid Foundations Soaring Heights
One Block at a Time
Let’s Build Success Together
-
Visit Bright’s strategy hub for essential practice building blocks.
-
Explore beyond numbers: delve into core pricing and marketing strategies.
-
Learn client engagement techniques to elevate your practice.
Free Webinar
Constructing an Unstoppable Tech Tower
In this webinar, we showcased how you can construct an unstoppable tech tower that can elevate your practice to new heights.
Discover how you can build an interconnected stack of award-winning solutions to create the ultimate tech tower for your practice. Exploring the Bright product suite, we showed how you can build a foundation for unparalleled success!
Highlights
Marketing foundations: Marketing on a budget
Watch On-Demand
Is imposter syndrome sabotaging your practice?
Watch On-Demand
Guides & Help
Pricing for Success
Beyond the billable hour: Smart pricing tactics for accountants
Are you looking to take your accounting practice to new heights? One of the core pillars of success lies in mastering your pricing strategy. In this webinar, we guide you through the steps of constructing an effective pricing strategy that aligns with your business objectives.
Discovering hidden value: How tech can elevate your pricing strategy
In this webinar we discuss how the technology you use in your practice can play a pivotal role in your success. By leveraging existing technology, you can upgrade the client experience to a value-added one that increases your perceived value and elevates your practice to new heights.
Is imposter syndrome sabotaging your pricing strategy?
Don’t let imposter syndrome bulldoze your practice’s success. Explore the destructive consequences of imposter syndrome, such as under-pricing and undervaluing your services. Watch the webinar today and embark on a journey towards pricing confidence and professional success!
Beyond the pitch: Crafting proposals that seal the deal
A client proposal is more than just a pitch; it’s the blueprint of a lasting client relationship. Watch our webinar where we reveal how tools like BrightPropose and ChatGPT can help you build professional, branded proposals that set you apart from the competition.
Featured Products
Ready to lay the foundation for your success?
BrightPay
Step into the future of payroll management with BrightPay. Designed for you, our cloud-based software addresses your most pressing challenges. From real-time collaboration to seamless software integration and robust data security.
BrightManager
BrightManager makes onboarding and managing clients simple for your business, saving you time and money.
Marketing Your Practice
From understanding personas and building your brand to strategic planning, performance evaluation, and effective budgeting, this series equips you with invaluable tools for marketing success.
Session 1
Marketing Personas
Marketing departments come in various shapes and structures within the accounting industry. In this session, we outline marketing hierarchy we typically see in the accounting industry, and the expectations of each person.
Session 2
Branding
Your brand is an expression of your business in the marketplace. In this session, we highlight the importance of a brand and explore the delicate balance between corporate and personal branding.
Session 3
Marketing Tactics
Traditional tactics, digital domination or a mix of both? In this session, we explore a variety of marketing tactics that can be used by accountants (plus the expectations you should have for each channel).
Session 4
Marketing Strategy
A marketing strategy is the blueprint of your marketing efforts. In this session, we take you through the process of writing a marketing strategy and aligning it to your overall business objectives.
Session 5
Marketing Analysis
Having a strategy is great, but the real value is in the review process. In this session, we discuss the importance of evaluating the performance of your marketing efforts and key metrics that you should be monitoring.
Session 6
Marketing on a Budget
While marketing is important, sometimes there can be little to no budget to put towards it. In this session, we recap on marketing tactics that you could implement on a limited budget and what activities to prioritise in your practice.
Featured Building Blocks
Enhance Your Client Communications
Explore our client toolkit below for valuable tips, resources, and best practice guides.
See what others have to say
Our Customers Love Us!
“Is it normal to love your payroll software? Perhaps not, but I do! I have been using BrightPay for almost 2 years now and I am constantly impressed at the ease of use and speed of the software.”
Ross Allan
Ray Allan Ltd
“AccountancyManager helps me easily keep all my clients' details securely in one place. It is efficient and easy to use and deals with Engagement Letters and AML compliance effortlessly.”
Gill Calvert
Wren Accounting Services Limited
“We’d been with one of the big name software providers for nearly 20 years until we started using BTCSoftware 2 years ago and we’d never go back! We’ve not only made significant savings since moving but we all actually prefer using their software.”
David Wall
Wall & Co
“Having tried various payroll software, BrightPay is far superior to anything else on the market and their customer support is superb.”
Helen Bower
Adder Bookkeeping Ltd
“Without AccountancyManager, there’s no way we would’ve taken on the amount of people we have and probably would’ve ended up saying no to new prospects.”
Will Sterling
Sterling Accounting Solutions (SAS)
“I definitely could not do without BrightPay! What's better than having a payroll that's user friendly, does everything for you and has an excellent support team!?”
Sharen Robinson
The Friendly Bookkeeper
“AccountancyManager has handled so much of my administration and enables me to focus on giving clients the service they deserve.”
Adam Clegg
Swift Accountancy
“BTC software has significantly improved our efficiency and over the years BTC has continued to enhance their software to accommodate and adapt to the needs of small accountancy businesses.”
Loveth Watson
Odiri Tax Consultants
“Not only do we love BrightPay Connect, but our clients’ and their employees love it too!”
Annamarie Angell
Deadline Accounting Ltd
“With practice administration becoming a more cumbersome job and very time consuming AccountancyManager is an excellent solution to saving your practice time and money.”
Sarah Douglas
C. FICB
“Is it normal to love your payroll software? Perhaps not, but I do! I have been using BrightPay for almost 2 years now and I am constantly impressed at the ease of use and speed of the software.”
Helen Bower
Adder Bookkeeping Ltd
“Having tried various payroll software, BrightPay is far superior to anything else on the market and their customer support is superb.”
Ross Allan
Ray Allan Ltd
“The intuitive design and excellent support and detailed instructions have empowered us to confidently offer a wider range of CoSec services to our clients. It’s been an invaluable addition.”
Binu Jacob
BJ Accounting Solutions
