Are you a time-strapped accountant looking to make a big impact with your marketing efforts? Look no further!
Check out our webinar series below where we teamed up with PracticeWeb to discuss all things marketing.
Marketing departments come in various shapes and structures within the accounting industry. In this session, we outline marketing hierarchy we typically see in the accounting industry, and the expectations of each person.
Your brand is an expression of your business in the marketplace. In this session, we highlight the importance of a brand and explore the delicate balance between corporate and personal branding.
Traditional tactics, digital domination or a mix of both? In this session, we explore a variety of marketing tactics that can be used by accountants (plus the expectations you should have for each channel).
A marketing strategy is the blueprint of your marketing efforts. In this session, we take you through the process of writing a marketing strategy and aligning it to your overall business objectives.
Having a strategy is great, but the real value is in the review process. In this session, we discuss the importance of evaluating the performance of your marketing efforts and key metrics that you should be monitoring.
While marketing is important, sometimes there can be little to no budget to put towards it. In this session, we recap on marketing tactics that you could implement on a limited budget and what activities to prioritise in your practice.
Looking for online client portals, branded client proposals or professional client communication templates? We've got you covered. Discover how Bright's range of intuitive solutions can help you take your marketing game to the next level.