The Bright marketing team is full of fun and creative ideas that have helped Bright grow and become the brand it is today. They do this by running lots of different campaigns throughout the year to generate awareness and interest in our range of different products.
The marketing team is responsible for a whole range of activities, such as managing email marketing, hosting webinars, writing ebooks, co-ordinating social media, running advertising campaigns, attending conferences, managing the website, and a whole lot more.
In the typical day of a Digital Marketing Executive at Bright, no two hours are the same. Each day is filled with a wide variety of tasks. My main job is to create content that will be used in campaigns that will generate leads for the sales teams, and attract customers to our website. This includes creating emails, webinars, guides, webpages, social media posts, to name but a few!
My favourite thing about my role is that I get to be creative in almost everything I do, whether it’s coming up with a title for an email or designing an image that will appear in one of our software products. I’m part of a great team and we have regular meetings where we analyse what marketing strategies worked, what didn’t, and what we should do going forward. As a team we are constantly communicating with other to share ideas and give feedback on each other's work. We all learn from each other and there's always someone there to help you out when you need it, which is what makes Bright such an enjoyable place to work.
– Elaine, Digital Marketing Executive
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